Representative Matters

Intellectual Property

Brand Protection Program

Cleared and registered a rebranded product family across key markets and shut down counterfeit listings.

Engagement
Project
Scope
Trademarks
Markets
US, EU, UK

The challenge

A launch-critical rebrand had been chosen by marketing without clearance, and counterfeit listings were already eroding margin on the existing line.

Our approach

01

Clearance and risk triage

Ran searches across target classes and jurisdictions and flagged conflicts before launch spend was committed.

02

Registration program

Filed a coordinated application set covering core goods and adjacent expansion categories.

03

Marketplace enforcement

Established brand-registry enrollments and a recurring takedown process handled by the operations team.

Facing something similar?

Send us the outline of your matter and we will respond with a practical first read.

Submitting an inquiry does not create a consulting engagement or an attorney-client relationship.